Following Kobe Bryant’s death last year, the NBA’s actions were swift to honor one of their greatest players and rename the All-Star Game MVP trophy in his honor.
Recently, Kyrie Irving posted an image on Instagram that depicted the league changing its logo to pay tribute to Los Angeles Lakers’ legend Kobe Bryant.
Since 1969, another legend of the Los Angeles Lakers and former NBA manager Jerry West has graced the iconic NBA logo. The current logo designer, Alan Siegel, has verified that he modeled the current logo after West
Irving’s post, which has garnered over a million “likes” on Instagram, follows calls to make Bryant the new NBA logo that had gathered steam online.
However, with the complexities of altering a logo that has been an essential part of the NBA brand for more than 50 years, Irving’s idea may have difficulty getting a foothold in the league.