Buffalo Bills quarterback Josh Allen (17) completes a pass during a drill at Highmark Stadium.
James P. McCoy/Buffalo News
The second edition of Josh’s Jaqs cereal, named for Buffalo Bills quarterback Josh Allen and featuring a new box design, will be available in the fall at Wegmans and Tops stores and online from plbse.com.
A portion of the proceeds will continue to benefit Buffalo’s John R. Oishei Children’s Hospital.
The second edition box has Allen in a red jersey; he wore blue for the previous one. It includes a QR code that can be scanned to make donations directly to Oishei. The donation page reached from the scan has a $17 donation button, in recognition of Allen’s jersey number.
“It’s very surreal to have your own cereal,” Allen said in a release from Pittsburgh-based PLB Sports & Entertainment, which specializes in producing athlete-branded food products. “It’s something as a kid you always dream of when you grow up, seeing athletes on other cereal boxes and Olympic champions, USA gold medalists. It’s a very humbling experience, and to have my own cereal box with two different editions is just awesome.”
“We are so grateful for Josh’s ongoing support of the kids and families we care for,” Allegra C. Jaros, president of John R. Oishei Children’s Hospital, said in the PLB release. “Community donations make such an impact on the care we provide to the children in Western New York so…