The Golden Knights cut their losses and ended their unpopular sponsorship agreement with sports betting tout service UpickTrade.com, the NHL team confirmed Saturday.
“The organization will not have additional comments on the matter at this time,” the team said in a statement.
The franchise announced Wednesday that it had entered a multiyear partnership with UpickTrade, a site based in Guadalajara, Mexico, that sells picks and was designated the Official Sports Pick Service Partner of the Knights. Financial terms of the deal weren’t announced.
The partnership was universally panned by the sports betting industry and the team’s fans on social media.
A phone call from the Review-Journal to Knights president Kerry Bubolz seeking comment wasn’t returned.
“I’m not surprised the agreement ended as quickly as it started,” said USBookmaking sportsbook director Robert Walker, former MGM Mirage (now MGM Resorts) sportsbook director. “I think the Knights’ management staff just lacked a fundamental understanding of the hole they were digging themselves.
“I am somewhat thankful, though, as I plan to use this case any time the leagues bring up integrity. Hopefully all can learn from this and move on. At some point, common sense will trump money.”
NHL deputy commissioner Bill Daly said in an email to the RJ that he was not prepared to comment on the Knights’ situation specifically. But he did say that the league and the Knights were in communication on the matter and that clubs are on their…