INGLEWOOD — The Rams did their celebrating and turned the page on Thursday evening. The Lombardi Trophy made an appearance, hoisted by Odell Beckham Jr. (which might have inspired hope that he might actually be back in a Rams uniform at some point). The ginormous championship ring was on display on the finger of the absolutely retired Andrew Whitworth, who emceed the pregame ceremony.
And they hoisted a banner in SoFi Stadium. Two, actually. They transplanted the Super Bowl XXXIV banner from St. Louis, and in the moments before Thursday night’s game against Buffalo they unveiled the one they earned this past February, for winning Super Bowl LVI.
(The collection is still incomplete. We will explain.)
But once the game started, it was apparent that the Rams’ mission in Los Angeles was still incomplete. A sellout that seemed by the noise level to be 35 to 40% Bills fans – happy Bills fans, following their team’s 31-10 victory – reminded us what the club’s chief operating officer, Kevin Demoff, said before last February’s Super Bowl: Rebuilding the fan base is a work in progress, and even winning a Super Bowl doesn’t complete the process.
“The next two weeks are important,” Demoff said nine days before that victory over Cincinnati. “But so is 2022. So is 2023. You cannot get to be at the pinnacle of this market by having one great season. You get to the pinnacle of this market…